NASCAR Awards Shows

Since 2021 we have been hired to develop the creative direction as well as all video content and animations for NASCAR’s year end awards show. The event is presented live for drivers, owners, sponsors and guests while also being broadcast worldwide. Spread out over 15+ massive LED screens we create a series of video loops and looks based on the award show’s style guide. Resting on top of those loops we created thousands of pieces of content to display driver images and stats, sponsor logos, and event titles and information. The result is a seamless display of video content that looks good for the guests in the ballroom as well as looking great for the television viewers around the world.