Project: Farm Aid

Wolf Road Creative was has worked with Farm Aid since 2016 to build and produce all the content for their live music festival. Working with artists like Willie Nelson, Dave Matthews and John Mellencamp we created distinct looks for each of the performing artist and musicians that fit within the aesthetic the Farm Aid brand wanted for the show. Beyond the visuals that accompanied each artist on stage we also build over 50 custom animations and video segments each year that play on the many various screens around the venue. The animations are built to highlight sponsors, inform festival goers of events, and help promote the Farm Aid brand and app.